In short: On Monday, Microsoft announced it would be rolling out a redesigned games retailer. The update will hit Xbox Insiders very first with every person else receiving it by this fall. Improvements involve a quicker interface, additional simple navigation, and greater parental controls.
Microsoft claims the new Xbox retailer is twice as speedy and loads in below two seconds. If correct, this is greater than Sony’s PlayStation Store, which requires many seconds just to get to the house screen. Game pages will also render quicker.