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GM’s Cadillac unveils electric SUV in bid to revamp luxury brand

Audrey Brady by Audrey Brady
12 hours ago
in Business, Local, Tech
2 min read
GM’s Cadillac unveils electric SUV in bid to revamp luxury brand
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General Motors Co on Thursday unveiled the initial in a series of Cadillac electric automobiles, element of a bid to revitalize the flagging luxury brand and make inroads in a marketplace so far dominated by electric carmaker Tesla Inc. The Cadillac LYRIQ, an all-electric mid-size SUV, is due to start out U.S. production in late 2022.

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Shortly ahead of that, production will start in China, the luxury brand’s biggest marketplace. All versions of the LYRIQ will have a variety of extra than 300 miles and contain options such as a 33 inch (83.82 cm) LED touchscreen. In the final decade Cadillac invested heavily on generating new luxury sedans at a time when American buyers had been abandoning passenger automobiles in favor of SUVs and pickup trucks.

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